{"id":17622,"date":"2022-09-02T09:23:30","date_gmt":"2022-09-02T08:23:30","guid":{"rendered":"https:\/\/testjournal.slh.com\/?p=17622"},"modified":"2022-09-02T14:47:27","modified_gmt":"2022-09-02T13:47:27","slug":"independent-minds-viesca-toscana","status":"publish","type":"post","link":"https:\/\/journal.slh.com\/journal\/independent-minds-viesca-toscana\/","title":{"rendered":"Independent Minds: Salvatore Ferragamo, Viesca Toscana"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeIn”]\n

Fashion meets farmhouse chic in the Ferragamo family\u2019s holiday home turned tranquil Tuscan retreat<\/h3>\nT<\/span>he Ferragamo<\/a> name is known the world over as a symbol of Italian luxury, ever since Wanda Ferragamo transformed her husband\u2019s shoe-making company into the global fashion house that it is today. As the family holiday home where Wanda, Salvatore, and their six children spent summer days and long weekends soaking up the Tuscan countryside, Viesca Toscana<\/a> holds a special place in the heart of Salvatore Ferragamo, grandson of the<\/em> Salvatore who gave his name to the brand. Transformative projects clearly run in the family, as Salvatore recently stepped into his grandparents\u2019 shoes to renovate and run the estate as an exclusive collection of villas and suites for travellers in search of the true Tuscany<\/a>.[\/vc_column_text][vc_gallery type=”flickity_static_height_style” images=”17626,17633,17629,17627,17630,17631,17628,17632,17634,17639,17640,17641,17642″ flickity_spacing=”default” flickity_controls=”next_prev_arrows_overlaid” flickity_overflow=”visible” flickity_wrap_around=”wrap” flickity_box_shadow=”none” image_loading=”default” onclick=”link_no”][vc_column_text css_animation=”fadeIn”]Wanda, Ferrucio, Salvatore, and Vittoria Ferragamo pictured alongside the family estate, Viesca Toscana.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeIn”]\n

What does being \u2018Independently Minded\u2019 as a hotel owner mean to you?<\/h3>\n

I believe that being an independently operated hotel allows you to have a unique approach to hospitality and in catering to your guests\u2019 needs and maximising their experience on property. For me, being an independent hotel translates to offering authentic experiences for our guests that reflect the personality and style of the owners in a unique way.<\/p>\n

What was the inspiration behind the hotel, and where do you continue to find sources of inspiration?<\/h3>\n

We are inspired by the vision of my grandparents, Wanda and Salvatore Ferragamo, who originally bought the Viesca estate as a family retreat for long weekends in the countryside. My father would holiday there with his parents and five sisters, and have the most wholesome time just running around with the chickens and playing games in the garden. When my grandparents bought the estate, they occupied the main house while farmers still lived in the surrounding casolari<\/em> \u2013 typical Tuscan farmhouses \u2013 so there was this wonderful community spirit about the place. The architecture and styling of Viesca is of a rural Tuscan nature, with the addition of the 16th<\/sup> century manor house. We have a passion for high quality farm produce and have adopted a \u2018slow food approach\u2019 to dining, giving guests a farm-to-table experience and a true taste of Tuscany.[\/vc_column_text][image_with_animation image_url=”17635″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_single_testimonial testimonial_style=”small_modern” color=”Default” quote=”When my grandparents bought the estate, they occupied the main house while farmers still lived in the surrounding casolari \u2013 typical Tuscan farmhouses \u2013 so there was this wonderful community spirit about the place.” name=”Salvatore Ferragamo”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeIn”]\n

How do you think your hotel stands apart from other luxury hotels?<\/h3>\n

The privacy and tranquillity of the estate sets Viesca apart, as you are completely immersed in the Florentine countryside. Our villas stand at a discreet distance from one another, which means you feel like you\u2019re in a world of your own, while the suites are split between the manor house and a cottage in the grounds. We also pride ourselves on putting the best of Tuscany on a plate, using traditional, local ingredients and vegetables from the Viesca organic garden in authentically Italian dishes, created by our Tuscan-born and bred chef, Andrea Campani.<\/p>\n

If you only had 24 hours to get a taste for your hotel experience, what would you recommend a guest\u00a0must<\/em>\u00a0do?<\/h3>\n

I would start with an early e-bike sunrise tour of the local Le Balze landscape (which inspired Leonardo da Vinci), followed by a rich breakfast of our organic eggs. Unwind with some rest and relaxation by the pool before an alfresco lunch. Then, pay a visit to the nearby San Regolo for some afternoon shopping, before returning to Viesca for an evening game of tennis on one of our two courts. Finally, watch the sunset over the rolling hills from the terrace of our Il Borro Tuscan Bistro while dining on the traditional flavours of Tuscany, washed down with quality Italian wines.[\/vc_column_text][image_with_animation image_url=”17637″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeIn”]\n

How would you describe your own perfect luxury experience?<\/h3>\n

I feel that the word \u2018luxury\u2019 is a very personal word for everyone to interpret in their own way. For me, luxury in hospitality lies in providing unique and authentic experiences which are true to both the style of the accommodation and Tuscan rurality, but with familial comforts and a dining experience which does not compromise on the quality of the ingredients or the beauty of the setting.<\/p>\n

Do you have a vision for the future of the hotel?<\/h3>\n

The history of the Viesca area stretches back to Roman times, and the estate itself has passed through the hands of the Counts Guidi in 1200, the Medici-Tornaquinci and Martelli families at the end of 1700, and finally to my family in the 1950s who transformed the manor house and neighbouring farmhouses into a private residence through careful architectural restoration. Over time, we have also collected more than 300 agricultural objects and work tools from pastoral families who have lived and worked in Viesca, along with art pieces, to be displayed in our Agricultural Museum which tell the story of rural Tuscan life. We hope to continue to preserve and protect these Tuscan traditions for generations to come.[\/vc_column_text][image_with_animation image_url=”17638″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f4f4f4″ scene_position=”center” top_padding=”-20″ bottom_padding=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”c2-row” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#000000″ shape_divider_position=”top” bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”0px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”bottom” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”30″ bottom_padding_tablet=”20″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” class=”c2-inner-row” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_spacing=”5px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”small_desktop” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”c2-heading”]\n

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