In a digital age in which more people are on some form of social media than not, postcards have given way to posts on the ever-popular Instagram grid, a picture-perfect world of ‘punny’ captions, hashtags, and emojis. Scrolling, swiping, double-tapping, and story highlighting have all but replaced printed photo albums of half-blurred holiday snaps on film you needed to get developed. With so many photogenic places to choose from, we’ve rounded up the best boutique hotel Instagram accounts to follow for your daily dose of wanderlust – bookmark these #nofilterneeded beauties for your next aesthetic adventure, and don’t forget to enjoy the view while you’re there…
Cornflower blue muddled in an eclectic mixture of pastel pinks and soft greens, a patchwork of prints and mis-matched frames alongside hatstands and fabric headboards, seaside touches of shell trinket dishes and marine life illustrations. And oh, the pool. With its nautical blue and white striped loungers lined with swaying palms and drapes billowing in the Cabarita Beach breeze. We could go on forever about every aesthetic corner of Halcyon House, our Most Liked Hotel of 2020, but we’ll let you do some scrolling through @_halcyonhouse and its equally gorgeous restaurant @_paperdaisy_ and lifestyle account @halcyonatelier instead.
It’s not difficult to see why Castello di Reschio, a meticulously designed thousand-year-old castle on the Umbrian-Tuscan border, was recognised with the Most Inspirational Interiors at this year’s SLH Awards, along with being one of our Highly Commended Most Liked Hotels. Dating back to 1050, there is a story behind every lovingly restored terracotta brick, with bespoke furniture handpicked by architect Count Benedikt Bolza and his wife Nencia Corsini. Personal touches are hidden within each room, from vintage photographs to ornaments discovered in local antique markets. Think hand-stitched linen curtains, ancient wooden beams running through the ceiling, exposed stonework dotted with original oil paintings, and impossibly smooth marble finishing in the bathrooms. And this is all before you’ve even started to explore the 1,500-hectare estate, scattered with traditional farmhouses available for exclusive hire, a state-of-the-art stable block home to some of the world’s finest purebred Spanish horses (look out for their dressage videos on @reschio), and a rustic outdoor pool overlooked by Il Torrino, the castle’s original watchtower turned trendy pool bar.
One of the most photographed destinations in the world, the cobbled streets, whitewashed buildings covered in fuschia flowers, and Cycladic blue cupolas of Santorini fill the Instagram feeds of most travel enthusiasts. The pristine white rooms of Canaves Oia Suites are set into the dark volcanic rocks, each with individual terraces overlooking the Aegean Sea. Every shade of blue can be found on @canavesoia which keeps its palette as simple as its striking surroundings.
The dusky pink hues of this former military fortress’ walls are the perfect backdrop for any picture, whether it’s by the drawbridge, the palm-filled terrace, that infinity pool cut into the cliff, or the private rock beach with direct access to the sea. There is a photo opportunity at every twist and turn, not to mention onboard the hotel’s private yacht. There’s a touch of Mallorcan magic about sleeping in the fortified citadel of Cap Rocat, while the naturally lit hammam excavated in the heart of the fortress is an absolute must-see. Satisfy your Mediterranean cravings with a scroll through @cap_rocat in all its golden hour glory.
A spellbinding setting in sunshine or snow, Miramonti Boutique Hotel is picture-perfect all year round. With its horizon-edged infinity pool and a 360-degree Alpine vista, the natural beauty of this high altitude retreat and its mountainside surroundings is captured on @miramontiboutiquehotel in endless forest-fringed and water-reflected shots. Foodies can enjoy dinner with a view at the hotel’s 1,230-metre high Panorama Restaurant, or share raclette and homemade patisserie in the 19th-century, wood panelled Stube.
Be sure to pack your most stylish pair of salopettes for a stay at Le Coucou Méribel, whose Instagram feed looks like it’s straight from a Vogue ski editorial. Pierre Yovanovitch’s chic interiors run from the rooms to the restaurants at this ski-in ski-out lodge, with geometric shapes, teddy bear chairs, pale wooden tones and wall-length windows to let the bluebird daylight in. After exploring the 330 pistes at your feet, leave your boots to dry in the elegant Ski Room while you take a dip in one of the spa’s indoor-outdoor heated infinity pools.
The effortlessly chic Saint Tropez sister hotel to Le Coucou, every inch of Hôtel Lou Pinet oozes Riviera glamour. This hotel was made to be photographed, with its rustic rouge umbrellas lining the pine and lavender scented pool, the Côte d’Azur blue shutters, and graphic printed interiors. Celebrating local artists and renowned French designers, the carefully curated grid of @hotelloupinet shares colourful artworks alongside its own images, creating a pretty palette of Provençal shades and Mediterranean hues.
Completing the trio of stylish sister hotels, the nine stone houses of Hôtel Crillon le Brave are bathed in the famous Provençal light that once inspired the sketches of Cezanne and Van Gogh. The quintessentially French interiors have been given a modern twist, with terracotta tiles, colourful throws and handpicked antique furniture. Sprigs of lavender and a straw sunhat are thoughtfully laid on the end of the bed, giving this château a rustic yet romantic feel. Look out over the rolling hills dotted with cypress trees from the hotel’s relaxed dining space, La Table du Ventoux, with a glass of the region’s famous wine in hand. @hotelcrillonlebrave is very much in keeping with its sisters’ Instagram aesthetic, while flower-laden bicycles in lavender fields and wicker baskets of organic produce give it a distinctly Provençal personality.
Minimalist Scandi-chic is all over the Instagram feeds of fashion, lifestyle, and travel influencers – but nowhere does it quite like Storfjord Hotel, a secluded log cabin on a wooded, fjord fringed hilltop in Alpine Norway. Step into a Scandinavian folk tale of antler chandeliers, soft throws over antique furniture, and a soothing neutral palette to complement natural materials. With the Sunmøre Alps on your doorstep, you’ll want to photograph the landscape as much as this hotel’s interiors. Hygge hunters will find an invitingly cosy aesthetic of homemade honey, crackling fireplaces, and snow-dusted scenery on @storfjordhotel – it’ll soon be top of your winter wish list.
Imagined and invented by renowned Portuguese architect Miguel Câncio Martins, Quinta Da Comporta blends seamlessly with its surroundings, from the sun-bleached woods to the sandy furnishings. Step inside to whitewashed walls and cool-toned touches, reflective of both traditional Portuguese style and contemporary design. Each room has a luxurious beach hut feel, with rustic-style furniture drawn from a natural colour palette. If you’re in need of some interior inspiration, look no further than @quintadacomporta – start planning your dream home, and holiday, all at once.
All image credits can be found on the respective Instagram channels. For further Instagrammable inspiration, follow @smallluxuryhotels to begin building your bucketlist.