From Grand Hotel Central in the arty El Born district of Barcelona, The Principal Madrid Hotel on the edge of fashionable Gran Vía, and Hotel Único Madrid taking prime position in the prestigious Salamanca district, to the white-washed walls of Finca Serena in the bucolic Mallorcan countryside, Guardans has not only selected some of the most sought-after Spanish destinations, but made his hotels landmarks in their own right.
Neoclassical columns, sweeping staircases, and marble mosaic floors sit beside contemporary, cosmopolitan design details to create the signature Único urban grandeur. Paring this back slightly to reflect the rustic simplicity of rural Mallorca, the natural fabrics and neutral interiors of Finca Serena still bear the effortless style and sophistication inherent in all Único properties.
Luxury is defined in many different ways: attention to detail, things being done well, and of course, looking after our guests in ways that are unique and inimitable. Each hotel and every destination has unique characteristics and experiences that can be adapted to fit guests’ needs. Because of this, we shy away from standardisation and one size fits all, and instead offer a management style that creates bespoke hotel experiences for each individual guest.
Every one of our hotels is the shaping of a dream into reality. Behind every project is imagination, enthusiasm, passion and a deep desire to share our own experiences with our guests: a passion for travel, the discovery of new things and a love of beauty.
A hotel should be faithful to its personality. The identity it is given by its location and architecture, its history and the local community, ultimately shapes its destiny. This combination, if you nurture and care for it, is inimitable and above all, completely authentic.
Get to know the team at the hotel. Discover the immediate neighbourhood. Seek the things that are authentic to place. A hotel is a doorway into a world of experiences specific to that destination. Everything should become a memory you will cherish forever: the food, the cocktails, well-being and of course, exceptional service and décor.
Every day I become more frustrated with pretension, artifice and the homogenisation of everything. I place most value in discovering something artistic, simple but well made (it doesn’t have to be perfect, but it should be beautiful) and in honouring the person that made it. For me, this is ‘authentic luxury’.
Every day can be a new experience. Our passion for this never rests, so we are able to offer our guests new possibilities every day. Just as the seasons change, so too do our tastes and expectations. The only constant for us is to maintain excellence throughout.